Peer reviewed
Download full textERIC Number: EJ1052616
Record Type: Journal
Publication Date: 2009
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
Repositioning Your EMBA Program and Reinventing Your Brand: A Case Study Analysis
Petit, Francis
American Journal of Business Education, v2 n8 p75-84 2009
The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented during this repositioning process, as supported by the research.
Descriptors: Case Studies, Educational Change, Change Strategies, Curriculum Development, Curriculum Design, Business Administration Education, Best Practices, Program Implementation, Interviews, Needs Assessment, Occupational Surveys, Alumni, Human Resources, College Applicants, Employer Attitudes, Teacher Attitudes, Student Attitudes, Student Recruitment, Enrollment Management, Program Costs, Program Length, Innovation, Performance Factors, Masters Programs
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York
Grant or Contract Numbers: N/A
