The Student Success Center Network (SSCN) Coaching Program engages community colleges in institutional transformation through institutional coaching. In the most recent phase of work, supported by Ascendium Education Group, Jobs for the Future (JFF) and Community College Research Initiatives (CCRI) engaged with grantee Centers in four states--California, Michigan, New York, and Oregon--to build the evidence base around institutional coaching. This brief summarizes what was learned and is drawn from interviews and focus groups with Center leadership, college administrators and staff members, and the coaches themselves. Through their conversations, the authors identified 10 common ways that coaching makes a difference for the people and institutions engaged in supporting guided pathways and other student success initiatives.