The objectives, program, participants, and evaluation of The Administration of Instructional Change (TAIC) Institute are described in this report. The training program was designed to help teams of local leadership personnel to design strategies using media to cope with problems that blocked change, as well as to facilitate change by integrating media more fully in the curriculum. The sections of the report include: 1) short- and long-range goals of the Institute program; 2) planning activities; 3) selection of participants; 4) day-to-day program activities; and 5) evaluation of district and participant attitudes. A synopsis of each TAIC team project is given. (CH)