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Direct linkPetkus, Ed, Jr. – Marketing Education Review, 2013
This case provides the opportunity for students to explore marketing and value/supply-chain dynamics in a unique historical context. The West Point Foundry (WPF), located in Cold Spring, New York, was one of the most important manufacturing ventures in the United States from 1817 to 1911. The case outlines the supply-chain details of the WPF as…
Descriptors: Marketing, Manufacturing, United States History, Metal Working
