Recent years have seen an increase in interest with regard to offering music industry undergraduate programs at institutes of higher learning. Such programs typically cover a mix of courses in both music and business areas. An emerging trend in the music industry is the rising application of digital technologies in all business aspects. This makes…

It is well established that the ease with which a stimulus is processed affects many different types of evaluative judgments. Recently, it has been proposed that for verbal stimuli the effect of fluency on such judgments is mediated by the muscles that are involved in speech (Topolinski & Strack, 2009, 2010). Evidence for this claim can be…

Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…