This study examined how college students' gender and prior participation in esports affect their perceptions of esports and esports academic programs. After collecting data from college students (N = 162), data were analyzed using 2 × 2 factorial analysis of variance to compare the influence of esports participation, gender, and the interaction…

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to…

Teach for America (TFA) collaborates primarily with universities in most of its 53 regions throughout the United States, yet there is little research that examines these partnerships. This qualitative interview study explored how TFA Corps Members (CMs) perceived their learning in a small college's graduate teacher education program and how…

As participation in online learning continues to expand, higher education institutions must implement policies and procedures to ensure quality at the course, program, and institution levels. In this paper, the authors describe a process that the State University of New York (SUNY) System implemented, utilizing the OLC Quality Scorecard, to help…

Military recruiting is thoroughly integrated in American public schools. Federal legislation mandates that every public school receiving federal funding open its doors to military recruiters in the same capacity as any postsecondary university or job organization, lest that school risk losing all federal funds. This investigation examines the…

The Career and Technical Education (CTE) Center at the Oneida-Herkimer-Madison (OHM) BOCES (Board of Cooperative Educational Services) in New Hartford, New York, has seen enrollments increase almost 17 percent in the past four years. However, the center is always looking ways to improve its marketing strategies. The center conducted a survey of…

Now in its fourth year, PR[superscript 2]EPS is a National Science Foundation funded initiative designed to recruit high school students to attend college majoring in the physical sciences, including engineering and secondary science education, and to help ensure their retention within the program until graduation. A central feature of the…

The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…

This third report in a series was designed to inform the faculty of certain student attitudes. Of the 2409 students registered in September 1968, 1982 responded to a questionnaire. They were asked to say if they were in the program of most interest to them, if they had been uncertain of their career plans when they enrolled, and who or what…

The author gives a candid report on his experiences while creating a new college. (AD)