Interactive, community-focused online tools--like Skype, Twitter, Facebook, YouTube, blogs, wikis, and the educational software Blackboard--are becoming so dominant in the classroom that it's hard to imagine any professor or student making it through a week without them. Consider a recent survey conducted by the Babson Survey Research Group in…

Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Two decades ago, many campuses mobilized a major effort to deal with a clear problem; faculty and students needed access to desktop computing technologies. Now the situation is much more complex. Responding to the current challenges, like mobile computing and social networking, will be ore difficult but equally important. There is a clear need for…

A lack of good information about what youth are doing with new media stimulates fears and hopes about the relationship between young people and digital technologies. This article focuses on new modes of inquiry into youth new media use, highlighting the challenges, complexities, and opportunities inherent in studying young people's digital…