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Download full textMaher, Michelle R. – 1992
Focusing on the point that female identities continue to form using the reference point of the male image or identity, a study juxtaposed a qualitative research project and the expressions of patriarchy represented in two television milk commercials. Subjects, 12 sixth-grade girls at a small Catholic elementary school in central New York, were…
Descriptors: Females, Grade 6, Identification (Psychology), Intermediate Grades
