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Whittle Communications and Channel One: Rhetorical Strategies of Innovation.

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Adams, Scott – 1991

A study examined the message features that influence an innovation's acceptance by a mass audience. The study looked at three strategies of innovational rhetoric (denial of controversy, subtle criticism of existing institutions, and projection of a rhetorical vision) used by a commercial broadcasting company, called Whittle Communications in 1989,…

Descriptors: Advertising, Closed Circuit Television, Communication Research, Educational Innovation

THE USE OF MOTION PICTURES IN TEACHING SLOW LEARNERS.

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BABCOCK, DAVID – 1967

A 3-YEAR PROGRAM, "MODERN SOCIETY--ITS VALUES AND ITS DEMANDS," WAS DEVISED TO MAKE USE OF THE VISUAL AND ORAL ABILITIES OF "RELUCTANT" SENIOR HIGH SCHOOL STUDENTS. SEVENTEEN MODERN NOVELS AND PLAYS IN CONJUNCTION WITH THEIR MOTION PICTURE ADAPTATIONS WERE STUDIED AND VIEWED. STUDENTS GRADED THE FILMS ON THE BASES OF…

Descriptors: Comparative Analysis, English Instruction, Expenditures, Films