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Direct linkKilgour, Mark; Sasser, Sheila; Koslow, Scott – Creativity Research Journal, 2013
Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency…
Descriptors: Awards, Creativity, Advertising, Positive Attitudes
LILLEY, OLIVER L.; TAUBER, MAURICE F. – 1960
EXPLORATORY SYSTEMS TO CLASSIFY INFORMATION ON RESEARCH IN EDUCATIONAL MEDIA AND COMMUNICATION WERE DEVELOPED FROM--(1) A STUDY OF SOURCES IN EDUCATIONAL AND OTHER LITERATURE, (2) CONFERENCES WITH RESEARCHERS AND SPECIALISTS IN NEW MEDIA, AND (3) 85 QUESTIONNAIRES RETURNED FROM NEW MEDIA INFORMATION USERS. RECOMMENDATIONS ARE PROVIDED TO ORGANIZE…
Descriptors: Educational Resources, Information Dissemination, Instructional Materials, Media Research
