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Westerman, Deanne L.; Lanska, Meredith; Olds, Justin M. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2015
Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…
Descriptors: Cognitive Processes, Familiarity, Preferences, Emotional Response