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Download full textSmith, Barbara E. – 1996
This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…
Descriptors: Adult Educators, Adult Literacy, Adult Programs, Adult Students
Hudson River Center for Program Development, Glenmont, NY. – 1997
This document is intended to provide New York schools, business/industry representatives, and others with resources to develop or further refine work-based learning (WBL) strategies or components. Section 1 presents background information on the following topics: (1) the scope of WBL; (2) foundations for the development of WBL; (3) categories of…
Descriptors: Adult Education, Career Exploration, Case Studies, Change Strategies
