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Download full textSmith, Barbara E. – 1996
This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…
Descriptors: Adult Educators, Adult Literacy, Adult Programs, Adult Students
Corrigan, Mary – 1994
This document is a learning module designed to provide adult literacy practitioners in New York and elsewhere with the materials needed to take an empowering approach to helping adult literacy learners deal with the realities of alcohol and other drug issues affecting them and their families. The module includes background material, information on…
Descriptors: Adult Basic Education, Adult Learning, Adult Literacy, Adult Students
