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Download full textNeal, Anne D.; Poliakoff, Michael B. – American Council of Trustees and Alumni, 2011
This guide provides step-by-step instructions for donors on how to target their giving, with profiles of successful gifts. American philanthropists long have been generous in their support of colleges and universities. But donors do not always find the results they envisioned for their generosity and good intentions. ACTA has responded by…
Descriptors: Donors, Higher Education, Educational Finance, Endowment Funds
Direct linkScully, Maura King – CURRENTS, 2010
Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…
Descriptors: Alumni Associations, Strategic Planning, Institutional Mission, Institutional Advancement
