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Direct linkKilgour, Mark; Sasser, Sheila; Koslow, Scott – Creativity Research Journal, 2013
Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency…
Descriptors: Awards, Creativity, Advertising, Positive Attitudes
