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Prody, Jessica M. – Communication Teacher, 2016
Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…
Descriptors: Social Justice, Advertising, Consumer Economics, Marketing
Watts, Christopher; Simons, Janet Thomas; Baird, David – EDUCAUSE Quarterly, 2010
In 2007, Hamilton College, Colgate University, and St. Lawrence University received a grant from the National Institute for Technology in Liberal Education (NITLE) Instructional Innovation Fund to take stock of the ways in which multimodal assignments were being used on campuses and to look in particular at the ways in which such assignments…
Descriptors: Intermode Differences, Learning Modalities, Scholarship, Assignments
Pascoe, C. J. – Theory Into Practice, 2012
A lack of good information about what youth are doing with new media stimulates fears and hopes about the relationship between young people and digital technologies. This article focuses on new modes of inquiry into youth new media use, highlighting the challenges, complexities, and opportunities inherent in studying young people's digital…
Descriptors: Qualitative Research, Educational Innovation, Young Adults, Ethics