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Direct linkWesterman, Deanne L.; Klin, Celia M.; Lanska, Meredith – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2015
It is well established that the ease with which a stimulus is processed affects many different types of evaluative judgments. Recently, it has been proposed that for verbal stimuli the effect of fluency on such judgments is mediated by the muscles that are involved in speech (Topolinski & Strack, 2009, 2010). Evidence for this claim can be…
Descriptors: Memory, Motor Reactions, Recognition (Psychology), Familiarity
Westerman, Deanne L.; Lanska, Meredith; Olds, Justin M. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2015
Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…
Descriptors: Cognitive Processes, Familiarity, Preferences, Emotional Response
