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Doak, Jennifer – CURRENTS, 2011
The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…
Descriptors: Higher Education, College Administration, Influence of Technology, Social Networks