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Download full textAgnello, Vincent; Pikas, Bohdan; Agnello, Audrey J.; Pikas, Anastasia – American Journal of Business Education, 2011
The computer age is here. Students are tuned in to the latest digital devices and methods available today. Most students are exposed to short messages with video enhancements. This gives rise to a student who gets frustrated and bored with the standard lecture technique of years past. To achieve a greater effectiveness and learning outcome in…
Descriptors: Business Administration Education, Teaching Methods, Student Attitudes, College Freshmen
