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Direct linkScully, Maura King – CURRENTS, 2010
Increasingly, there is a growing realization in alumni relations that successful alumni programs, benefits, and services are not ends in and of themselves. Rather, alumni engagement is ultimately all about the institution. Success in alumni relations ideally advances an institution's overall forward progress. Twenty years ago, alumni strategic…
Descriptors: Alumni Associations, Strategic Planning, Institutional Mission, Institutional Advancement
