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Reid, David B. – NASSP Bulletin, 2023
The purpose of this study was to report how principals describe their role as marketers for their school and examine how these perceptions influence the ways in which principals engage in their daily work. To investigate this phenomenon I conducted 30 interviews with 10 traditional public school principals in the U.S. state of New Jersey.…
Descriptors: Principals, Administrator Role, Administrator Attitudes, Public Schools
Reid, David B. – Educational Management Administration & Leadership, 2021
School principals are fundamentally important to school improvement. Due in part to this importance, the roles and responsibilities of school principals are constantly evolving. To explore leader sensemaking about this phenomenon I conducted 30 interviews with 10 public school principals in the US state of New Jersey during the 2018-2019 school…
Descriptors: Principals, Administrator Attitudes, Administrator Role, Administrator Responsibility
Reid, David B. – Education Leadership Review, 2019
In recent years, schools across the United States (U.S.) have allocated large amounts of state and federal level money towards instructional coaching with the hope that instructional coaching will lead to teacher improvement and ultimately increased student learning. This qualitative case study examined how the principal at one New Jersey public…
Descriptors: Principals, Coaching (Performance), Administrator Role, Public Schools