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Direct linkElbeck, Matt; Vander Schee, Brian A. – Journal of Marketing Education, 2014
This study benchmarks marketing doctoral programs worldwide in five popular subareas by faculty and institutional scholarly impact. A multi-item approach identifies a collection of top-tier scholarly journals for each subarea, while citation data over the decade 2003 to 2012 identify high scholarly impact marketing faculty by subarea used to…
Descriptors: Foreign Countries, Marketing, Doctoral Programs, Educational Administration
