Popular belief holds that sexual behavior is evaluated more liberally for males than females. However, the assessment of this "sexual double standard" is controversial. Therefore, we investigated measurement equivalence of commonly used items to assess sexual double standards in previous research. Based on established measurement…

In this study we examined the responses of male and female research participants to information about the endorsement of either old-fashioned or modern sexist views by a sample of either men or women. We predicted that expressions of modern sexism may seem unobjectionable but can have negative consequences. Moreover, they can impair behavioral…