In many schools, independent silent reading of self-selected books is used to promote reading. However, self-selection may be insufficient to counter negative reading experiences, particularly when students choose books not attuned to their reading level and interest. Two studies experimentally tested whether personalized expert guidance when…

This comparison of students' learning from reading books and from watching television uses Gavriel Salomon's model of learning effects, which is based on the amount of mental effort invested (AIME) in a medium as determining how deeply the information from that medium is processed. Mental effort, in turn, is predicted to depend on two perceptions…