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Direct linkDegner, Juliane – Language and Cognitive Processes, 2011
Four experiments explored the applicability of auditory stimulus presentation in affective priming tasks. In Experiment 1, it was found that standard affective priming effects occur when prime and target words are presented simultaneously via headphones similar to a dichotic listening procedure. In Experiment 2, stimulus onset asynchrony (SOA) was…
Descriptors: Priming, Stimuli, Social Attitudes, Mass Media Effects
