Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Adults | 1 |
| Advertising | 1 |
| Correlation | 1 |
| Dialects | 1 |
| Expectation | 1 |
| Foreign Countries | 1 |
| Language Attitudes | 1 |
| Measures (Individuals) | 1 |
| Negative Attitudes | 1 |
| Persuasive Discourse | 1 |
| Positive Attitudes | 1 |
| More ▼ | |
Source
| Multilingua: Journal of… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
| Netherlands | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkHendriks, Berna; van Meurs, Frank; van der Meij, Els – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2015
Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated…
Descriptors: Foreign Countries, Dialects, Pronunciation, Advertising
