Manipulated Kids: Teens Tell How Ads Influence Them.

Fox, Roy F.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ511731

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0013-1784

EISSN: N/A

Manipulated Kids: Teens Tell How Ads Influence Them.

Fox, Roy F.

Educational Leadership, v53 n1 p77-79 Sep 1995

A study of 200 rural Missouri teenagers revealed that this captive audience is hoodwinked by Channel One TV commercials. Some students viewed sportswear commercials as advertisements for athletes. Others mistook certain Pepsi commercials for public-service announcements. Repetition, testimonials, and bandwagon appeals are classic propaganda techniques. Teachers should ban TV commercials. (MLH)

Descriptors: Adolescents, Consumer Education, Grade 9, High Schools, Media Literacy, Rural Areas, Student Attitudes, Television Commercials

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Missouri

Grant or Contract Numbers: N/A