NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
ERIC Number: ED666256
Record Type: Non-Journal
Publication Date: 2021
Pages: 181
Abstractor: As Provided
ISBN: 979-8-5160-8467-6
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Relationship between Head Coaching Change and Donations to Intercollegiate Athletic Departments
Michael J. Paulus
ProQuest LLC, Ph.D. Dissertation, The University of Mississippi
Intercollegiate athletic departments encounter unique challenges as organizational units of higher education. Among these challenges is generating revenue to support the rising expenses of operating programs, funding coaches' salaries, and investing in facilities. Many athletics departments generate revenue by fundraising through donor-based seating programs, philanthropic engagement, and stewardship benefits associated with levels of support. While various factors within an athletics organization can influence fundraising, the important position of head coaches is one of them. These visible positions can play a key role in influencing ticket sales, fan interest, and donations, thereby contributing to the financial viability of the entire organization. This study examined the relationship between head coaching change and donations to intercollegiate athletics programs in the Power Five conferences using the athletics department at the University of Mississippi as a case study. Univariate time series models for 60-months of data were developed and descriptive statistics were used to analyze data across three categories of giving. Kurt Lewin's (1947) Change Management Theory served to inform the methodology of the study as well as the interpretation of data and development of recommendations. The results from this study demonstrate head coaching change in high-profile sports show the greatest variation in categories of giving that include tangible benefits. The results also show that sport-specific giving following a head coaching change varies by team, and that variation can be influenced significantly by a small number of donors. The information from this study can assist institutional leaders in better understanding the financial implications of organizational change in high-profile sports, as well as provide development leaders with data to increase philanthropy in lower-profile programs. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Mississippi
Grant or Contract Numbers: N/A
Author Affiliations: N/A