The for-profit sector of higher education has generated some disturbing headlines recently. Widely publicized charges of predatory recruiting practices have prompted new regulations and provided fuel for scorching criticism of the entire business model. But while the spotlight is focused on what for-profits are doing wrong, are people overlooking what they're doing "right"? Can nonprofit colleges and universities learn something from their beleaguered brethren? Notwithstanding the recent enrollment dip reported by the larger for-profits (a likely result of bad publicity and congressional scrutiny), this market sector has grown significantly over the past three decades. The US Department of Education says for-profit schools now account for about 12 percent of all higher education students. While many factors have contributed to the extraordinary growth of the for-profit sector, it's clear that technology has played a key role in allowing these schools to pursue a business model built largely around flexibility. Traditional colleges may think they have nothing to learn from for-profits, but if one looks at their use of technology, one thing is clear--for-profit schools: they get IT. (Contains 1 online resource.)