This study reviews the literature of marketing programs and classifies it into the following categories: (1) studies related to the General College of the University of Minnesota, (2) studies related to comparing background characteristics of college populations, (3) studies related to post-high school distributive education programs, and (4) other related studies, such as measurements of job satisfaction and followup studies. The selected bibliography includes only the literature which compares students enrolled in a 2-year marketing program with students enrolled in a more general curriculum. Of the 30 entries, 18 are theses, four are books, three are articles from professional journals, and five are independent studies. (DG)