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| Thomas, Alice | 2 |
| Litten, Larry H. | 1 |
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| Reports - Research | 3 |
| Tests/Questionnaires | 3 |
| Reports - Descriptive | 1 |
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| Colorado (Boulder) | 1 |
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Thomas, Alice – 1987
Views of academic deans at 15 private Minnesota colleges concerning assessment were surveyed. About half of the colleges experienced some but not great pressure for assessment from their external environment while the remaining had felt essentially no pressure. The deans identified obstacles to assessment, including fears about possible intrusion…
Descriptors: Academic Deans, Accountability, Administrator Attitudes, Educational Assessment
Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
Thomas, Alice – 1987
Views of the chief academic officers at Minnesota colleges concerning assessment were surveyed. Responses were received from 17 private colleges, 5 University of Minnesota campuses, 7 state universities, 18 community colleges, and 33 area vocational-technical institutes. For each type of institution, survey results are presented concerning: the…
Descriptors: Accountability, Administrator Attitudes, Community Colleges, Educational Assessment
