An emerging body of research has explored "supply side" questions of school choice, or how schools and systems shape enrollment through locational decisions, recruitment, and marketing. This study focuses on how school websites market and communicate the distinct missions of charter schools to prospective families. Through a critical…

The for-profit sector of higher education has generated some disturbing headlines recently. Widely publicized charges of predatory recruiting practices have prompted new regulations and provided fuel for scorching criticism of the entire business model. But while the spotlight is focused on what for-profits are doing wrong, are people overlooking…

This report from Hennepin County, Minnesota, examines the findings of a three-year recruitment study which involves a large sample and includes well-detailed findings. (Author/RWB)

College-preference studies can help administrators identify a potential pool of desirable students and implement new recruitment techniques. This study, which supports earlier findings, used a logistic regression model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

The following 14 papers, with abstracts and references, are compiled in this conference proceedings: "Exploring the Roles and Duties of Vocational Special Needs Educators" (Melanie Fagert); "Professional Competencies for Provisionally Licensed Career and Technical Education Teachers in Virginia" (Betty Heath-Camp, Daisy L.…