In 2010 Michigan State University launched the first hybrid doctoral program in Educational Technology. This 5-year program blends face-to-face and online components to engage experienced, working education professionals in doctoral study. In this paper, we describe the design and evolution of the program as well as the response from students. We outline key programmatic challenges and opportunities in offering a hybrid doctoral program side by side with an existing face-to-face program. We conclude with two examples of the hybrid doctoral program in action (redesigning coursework and virtual talks) to demonstrate how we confronted these challenges and opportunities in the design of the program.