Dialogue regarding the professional identity of professional counseling continues to increase and momentum continues to build around efforts to promote broader recognition of the counseling profession. This article outlines a template for action by which the profession may continue to move forward in its quest to be fully recognized as a viable force in mental health treatment. The authors recommend five methods to comprehensively promote professional counseling. These methods include: Capitalizing on faculty hiring practices to transmit professional identity, harnessing legislative strength, reconciling our humanistic roots, promoting title ownership, and conducting research that articulates the profession' s strengths. (Contains 1 figure.)