The increasing demand for accountability in education provides the framework for studying service delivery by school counselors. A brief theoretical discussion concluded that significant others' perceptions of self are effective stimuli to self-change. The project reported in this paper has two primary objectives: (1) to provide student feedback to counselors; and (2) to establish behavioral objectives for counselors. A secondary objective was to gather sufficient data for statistical analysis of the newly designed Counselor Image Questionnaire (CIQ), which is a 15-item, 5 category, forced choice questionnaire designed to yield student opinons of school counselors. Fifty students from the caseload of each of 27 secondary school counselors completed the questionnaire. Results indicated that students: (1) saw counselors as being only sometimes available; and (2) seldom viewed counselors as an individual to go to with a personal problem. Five recommendations based on the results are discussed. (TL)