While Value-Belief-Norm (VBN) theory has been widely applied to various populations, it has seldom been tested on college students. This study extends VBN theory to examine what socio-psychological factors influence sustainability behaviors among university students. Undergraduate students are an interesting and novel population, as they are still…

The University of Michigan (U-M) has an award-winning history of sustainability initiatives, including research and student activism as well as campus facilities-related efforts. Environmental conservation programs on campus include alternative transportation, energy audits of and improvements to campus buildings, green purchasing, use of…