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The Long-Term Effectiveness of a Social Norming Campaign to Reduce High-Risk Drinking: The Michigan State University Experience, 2000-2014
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Hembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Efficacy of a Web-Based, Tailored, Alcohol Prevention/Intervention Program for College Students: Initial Findings
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Bingham, C. Raymond; Barretto, Andrea Ippel; Walton, Maureen A.; Bryant, Christopher M.; Shope, Jean T.; Raghunathan, Trivellore E. – Journal of American College Health, 2010
Objective: Reduce college student at-risk drinking (ARD) using a Web-based brief motivational alcohol prevention/intervention called "Michigan Prevention and Alcohol Safety for Students" (M-PASS). Participants: Participants included 1,137 randomly sampled first-year college students, including 59% female, 80% white, and averaged age 18.1…
Descriptors: Feedback (Response), Control Groups, College Students, Intervention
Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking
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Hembroff, Larry; Atkin, Charles; Martell, Dennis; McCue, Cindy; Greenamyer, Jasmine T. – Journal of American College Health, 2007
The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. Objective: To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D.,…
Descriptors: Program Evaluation, Program Effectiveness, Young Adults, Drinking
Pretest and Treatment Effects in an Elementary School-Based Alcohol Misuse Prevention Program.
Campanelli, Pamela C.; And Others – Health Education Quarterly, 1989
This study compared the treatment, pretest, and treatment by pretest interaction effects on reports of alcohol use, misuse, and measures of awareness of curriculum content, susceptibility to peer pressure, self-esteem, and health locus of control in the context of an elementary school alcohol misuse prevention project. (JOW)
Descriptors: Alcohol Abuse, Elementary Education, Health Programs, Health Promotion