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Direct linkHembroff, Larry; Atkin, Charles; Martell, Dennis; McCue, Cindy; Greenamyer, Jasmine T. – Journal of American College Health, 2007
The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. Objective: To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D.,…
Descriptors: Program Evaluation, Program Effectiveness, Young Adults, Drinking
