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Direct linkHembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Bingham, C. Raymond; Barretto, Andrea Ippel; Walton, Maureen A.; Bryant, Christopher M.; Shope, Jean T.; Raghunathan, Trivellore E. – Journal of American College Health, 2010
Objective: Reduce college student at-risk drinking (ARD) using a Web-based brief motivational alcohol prevention/intervention called "Michigan Prevention and Alcohol Safety for Students" (M-PASS). Participants: Participants included 1,137 randomly sampled first-year college students, including 59% female, 80% white, and averaged age 18.1…
Descriptors: Feedback (Response), Control Groups, College Students, Intervention
