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Hembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Campanelli, Pamela C.; And Others – Health Education Quarterly, 1989
This study compared the treatment, pretest, and treatment by pretest interaction effects on reports of alcohol use, misuse, and measures of awareness of curriculum content, susceptibility to peer pressure, self-esteem, and health locus of control in the context of an elementary school alcohol misuse prevention project. (JOW)
Descriptors: Alcohol Abuse, Elementary Education, Health Programs, Health Promotion