Given the stakes and the current economic climate, U.S. higher education officials across the country are stepping up their advocacy efforts, making their voices louder and more persistent than ever. They are vying for the attention of states struggling with increased demands for limited revenues, most choosing to divert dollars from higher…

Growing numbers of colleges and universities, as well as independent schools, are targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to Draconian state cuts. Such efforts have taken root despite parents shouldering ever-climbing college…