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Lum, Lydia – CURRENTS, 2011
Growing numbers of colleges and universities, as well as independent schools, are targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to Draconian state cuts. Such efforts have taken root despite parents shouldering ever-climbing college…
Descriptors: Fund Raising, Paying for College, Parents, Grandparents