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Download full textMEYERSON, MILES – 1967
ONE HUNDRED TELEPHONE INTERVIEWS WERE CONDUCTED TO DETERMINE IF MASS CIRCULATION OF THE CAMPUS PAPER (PUBLISHED AT THREE-WEEK INTERVALS) ALONG WITH A COMMUNITY DAILY PAPER WAS HARMFUL OR OTHERWISE TO THE PUBLIC IMAGE OF THE COLLEGE. THE EXPERIMENTAL GROUP COMPRISED THOSE WHO RECEIVED BOTH THE STUDENT PAPER AND THE DAILY PAPER. THE CONTROL GROUP…
Descriptors: Community Attitudes, Newspapers, Public Opinion, Public Relations
