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Haydarov, Rustam; Moxley, Virginia; Anderson, Dawn – Journal of College Student Retention: Research, Theory & Practice, 2013
This article examines definitions, rationales, and calculations associated with higher education performance measures: persistence, retention rate, attrition rate, drop-out rate, and graduation rate. Strengths and limitations of these measures are scrutinized relative to online master's programs. Outcomes of a sample of students (N = 96) enrolled…
Descriptors: Higher Education, Graduate Students, Online Courses, Masters Programs