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Direct linkRamspott, Becca – CURRENTS, 2013
As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…
Descriptors: Outreach Programs, Institutional Advancement, Public Relations, Social Networks
