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The Long-Term Effectiveness of a Social Norming Campaign to Reduce High-Risk Drinking: The Michigan State University Experience, 2000-2014
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Hembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking
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Hembroff, Larry; Atkin, Charles; Martell, Dennis; McCue, Cindy; Greenamyer, Jasmine T. – Journal of American College Health, 2007
The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. Objective: To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D.,…
Descriptors: Program Evaluation, Program Effectiveness, Young Adults, Drinking