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Direct linkHembroff, Larry A.; Martell, Dennis; Allen, Rebecca; Poole, Andrew; Clark, Karen; Smith, Sandi W. – Journal of American College Health, 2021
Objective: Evaluate effectiveness of a university-wide social norms marketing campaign to reduce high-risk drinking and its consequences among students at MSU. Participants: Campaign messages regarding descriptive and injunctive norms were distributed campus-wide from 2001 to 2014 to correct norm misperceptions. Methods: Random samples of students…
Descriptors: Program Effectiveness, Social Attitudes, Intervention, Alcohol Abuse
