This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing…

Interest in improving the quality of academic processes in distinct levels of education has constituted the central axis of educational politics of Mexico in the last decades. In this context, and with the need to form ethical professionals who are socially responsible and know how to confront the challenges of working in their field in the best…