Bridgewater State University (BSU) is a public institution that falls under the Carnegie classification of Master's Colleges and Universities. BSU is committed to serving students in the New England region. This student population includes a sizeable number of underrepresented students. BSU is dealing with intense pressure to serve these students and ensure their success in an environment of increasing competitiveness for admission. In order to identify and implement best practices to help ensure the success of its underrepresented undergraduate students, BSU pursued and was awarded a supporting grant from the Nellie Mae Education Foundation as part of the Foundation's Project Compass initiative. The Project Compass grant included a project planning phase during the 2007-2008 academic year followed by a four-year implementation phase for identified project initiatives that launched in fall 2008. Improving the identification of students in BSU's target population of underrepresented students, which includes first-generation college students, low-income students, and students of color, was included in the grant as part of the research strategies. Prior to the grant initiative, data identifying students in the target population were lacking. While information about the university's low-income undergraduate student population could be obtained by working with the Financial Aid Office, identifying other target population students was not as straightforward. Following discussions with key staff from BSU's Enrollment Services group, the Office of Institutional Research and Assessment (OIRA) decided to work directly with the staff of BSU's Academic Achievement Center to modify an existing student profile card used during orientation. The modified student profile card, which included new questions on level of parental education, ethnicity, and race, came to be known as the Orientation Student Profile Card. Data compiled from the Orientation Student Profile Card has helped the university better identify its population of underrepresented students. This information is being used as a basis not only for understanding how successful underrepresented students are at the university but also for informing institutional efforts to enhance students' success. Utilization of the Orientation Student Profile Card has contributed to fulfillment of the university's mission; has strengthened efforts to recruit underrepresented students into programs that can help them succeed in college; and has informed development and assessment efforts for student success programs. (Contains 3 tables, 1 footnote, and 1 figure.)