Despite high aspirations, many students do not complete postsecondary education. Some scholars advocate for providing more college information to increase enrollment and reduce attainment gaps but this approach overlooks what school counselors and students do with information. Based on interviews and participant observations drawn from 20 urban high schools, this study explores how counselors and students make use of online college information in postsecondary education guidance. The findings reveal that counselors feel students hold responsibility for many aspects of their college searches. Students easily find college information online but experience challenges in understanding it, which leaves them with unanswered questions. Abundant college information may enable counselors to adopt the role of managing the college search process instead of directly guiding students. Scaffolding, active engagement, and additional resources are needed to support counselors and students in college guidance.